Harald is managing our economy and has an active role in strategic planning.
Harald has developed the Human Factors step by step together with his brother Bjørn Z. Ekelund, since 1997.
Since Harald has academic background in economics and law, he has focused on the organization and management of the business - including finance, accounts, licenses, supplier agreements, international distribution agreements, etc. Since 2015 the company operates under a shared leadership of two managing directors and Harald is the managing director with responsibilities for the commercial tasks.
Harald is responsible for operation and developing of all digital surfaces. He is particularly focused that the company manages its intellectual capital and sales growth in line with sound ethical and economic principles, in parallel with socially useful contributions.
Harald is shareholder, a member of the Board and is preparing documents for both the Board and the General Assembly.